MENTOR, Ohio–(BUSINESS WIRE)–#CircularEconomy–Polychem, LLC, has chosen Earth Day to unveil a new name, brand and business strategy. The company, best known for its end-of-line packaging solutions, is now Greenbridge, which speaks to its portfolio of products and services, many of which are made of 100 percent recycled material or involve recycling, and its new strategy to help major companies meet circular economy goals, reduce reliance on landfills and address Environmental and Social Governance (ESG) goals.
Greenbridge has also rebranded its Evergreen Plastics Division, which is focused on recycling and manufacturing recycled PET pellet and flake, as Evergreen. The change reflects Greenbridge’s commitment to “growing green” internally and with customers.
Greenbridge CEO Omar Abuaita says America’s renewed emphasis on the environment has struck a chord with consumers who want more accountability from the companies they support. Recognizing an opportunity to bridge the gap from current operations to a true circular economy model inspired the organization to lean into its strengths in recycling, reuse, and sustainable business practices to bring comprehensive sustainability solutions to customers in packaging, consumer and industrial products. Driving awareness required a rebrand of the company.
“Polychem has manufactured strapping and cord products from recycled plastic since 1974. Today we recycle more than one billion PET bottles a year and produce 40 million pounds of rPET (recycled polyethylene terephthalate) used in new packaging. We also recycle hundreds of tons of waste each year that would have gone into landfills. Now, as Greenbridge, we’re bringing nearly 50 years of experience in recycling and sustainability to major companies that recognize the need for real change in their operations to meet circular economy and ESG goals. We’re already helping brands achieve measurable results,” he adds.
Greenbridge’s sustainability solutions help customers identify opportunities to reduce waste, incorporate more recycled content in their products, reuse products, refurbish equipment and reduce dependence upon landfills and associated costs. Each customer engagement includes specific metrics that can support corporate ESG initiatives.
Founded in 1974, Greenbridge, formerly Polychem, is a leading provider of sustainability solutions to packaging and consumer products companies as well as municipalities across North America. A Sterling Group portfolio company, Greenbridge is committed to team safety, advancing the circular economy and customer success. Learn More.