New flavors include Cherry, Citrus and Elderberry in 500ml format
Vitamin-infused water to be available through Fred Meyer/Kroger and on flowhydration.com
TORONTO–(BUSINESS WIRE)–Flow Beverage Corp. (TSX:FLOW; OTCQX:FLWBF) (“Flow” or the “Company”) today announced that it has officially launched its Flow Vitamin-Infused Water line of products in three new organic flavors: Cherry, Citrus and Elderberry. Flow Vitamin-Infused Water is also now available direct to consumers in the United States today through flowhydration.com, with early access available to current Flow customers.
The retail launch of Flow Vitamin-Infused Water was through over 100 Fred Meyer locations beginning in June 2022. Fred Meyer is a subsidiary of Kroger Co. (“Kroger”). Flow Vitamin-Infused Water will be in standalone display racks in Fred Meyer’s Natural sections. This launch will be supported by several activations including social media and digital campaigns. The Canadian retail and direct to consumer launch is currently planned for later in 2022.
Flow believes that its vitamin-infused water products are a healthier alternative to similar products in the functional water category. Flow Vitamin-Infused Water contains 120% of the daily recommended daily value of Vitamin C and is an excellent source of zinc. It has zero sugar, calories or preservatives, and is made with organic certified ingredients.
Flow’s CEO, Nicholas Reichenbach, said, “Flow Vitamin-Infused Water tastes delicious and expanding our product offering into a new functional water category is a natural next step for Flow. The functional water market is growing rapidly as consumer seek healthier alternatives. We believe Flow has innovated a product that fits squarely into consumer needs and complements our existing portfolio of sustainable and functional beverages.”
Flow is one of the fastest-growing premium water companies in North America. Founded in 2014, Flow’s mission since day one has been to reduce environmental impacts by providing sustainably sourced naturally alkaline spring water in a sustainable, 100% recyclable and up to 75% renewable, plant-based pack. Today, the brand is B-Corp Certified with a best-in-class score of 126.5, offering a diversified line of health and wellness-oriented beverage products: original naturally alkaline spring water, award-winning organic flavors, collagen-infused flavors, and vitamin-infused flavors in sizes ranging from 330-ml to 1-litre. All products contain naturally occurring electrolytes and essential minerals and support Flow’s overarching purpose to “bring wellness to the world through the positive power of water.” Flow beverage products are available online at flowhydration.com and are sold at over 35,600 stores across North America.
For more information on Flow, please visit Flow’s investor relations site at: investors.flowhydration.com.
This press release may contain “forward-looking statements” within the meaning of applicable Canadian securities legislation. Such forward-looking statements include, but are not limited to, information with respect to our objectives and the strategies for achieving those objectives, as well as information with respect to our beliefs, plans, expectations, anticipations, estimates and intentions. Forward-looking statements are typically identified by the use of words such as “may”, “would”, “should”, “could”, “expect”, “intend”, “estimate”, “anticipate”, “plan”, “foresee”, “believe”, or “continue”, although not all forward-looking statements contain these words. Forward-looking statements are provided for the purposes of assisting the reader in understanding Flow and its business, operations, prospects, and risks at a point in time in the context of historical and possible future developments, and the reader is therefore cautioned that such information may not be appropriate for other purposes. Forward-looking statements are based on assumptions and are subject to a number of risks and uncertainties, many of which are beyond our control, which could cause actual results to differ materially from those that are disclosed in or implied by such forward-looking statements. Those risks and uncertainties include the following: impact and spread of COVID-19; ability to achieve and manage growth; failure to expand sales capabilities; changes in consumer preferences; criticism of packaged water; maintain brand image and product quality; constrained or unavailable spring water sources; inability to package products; increased competition; accurately estimating demand; maintaining relationships with distributors and vendors; changing retail landscape; incorrect product design or development; product information misrepresentation; revenues derived entirely from packaged beverages; increases in costs or shortages of materials; fluctuation of quarterly operating results; no assurance of profitability; fluctuations in foreign currency; changes in government regulation; contamination or recalls of ingredients or end products; loss of intellectual property rights; litigation; future tax rates; catastrophic events; climate change; seasonal business; dependence on key information systems and third-party service providers; ability to securely maintain confidential information; maintaining and upgrading information technology systems; conflict of interest; dual class share structure; potential volatility of share price; no assurance of active market for shares; lack of dividends; global financial condition; publication of inaccurate or unfavorable research and reports; operating history; and management and conflict of interests. Consequently, all of the forward-looking statements contained herein are qualified by the foregoing cautionary statements, and there can be no guarantee that the results or developments that we anticipate will be realized or, even if substantially realized, that they will have the expected consequences or effects on our business, financial condition or results of operation. Unless otherwise noted or the context otherwise indicates, the forward-looking statements contained herein are provided as of the date hereof, and we do not undertake to update or amend such forward-looking statements whether as a result of new information, future events or otherwise, except as may be required by applicable law.
Devan Pennell, Chief Financial Officer