BTS Named a Top 20 Sales Training Company In 2021

STOCKHOLM & SAN FRANCISCO–(BUSINESS WIRE)–#StrategyMadePersonalBTS GROUP AB (publ), a world-leading strategy implementation firm, was recently recognized a Top 20 Sales Training Company by Training Industry.

“We are honored to be named one of the world’s top 20 sales training companies,” said Rene Groeneveld, Global Head of the BTS Sales and Marketing Practice. “In 2020, BTS was challenged to deliver world-class solutions in a fully virtual environment. We used this as an opportunity to accelerate innovation, supporting sellers, sales leaders and marketeers in areas such as virtual selling, virtual communication, and in our Acceleration modules, which are learning bursts that drive high levels of engagement and interaction. We are proud of our response and feel excited about how our virtual and digital capabilities have unlocked new possibilities to help our clients achieve success.”

BTS was selected based on the following criteria:

  • Breadth and quality of programs/services and audiences served
  • Ability to deliver training in preferred modalities
  • Industry visibility, innovation, and impact
  • Strength of clients and geographic reach
  • Company size and growth potential

“The quick adaptation and innovation of programs in response to customers’ needs during the pandemic has earned these organizations a spot on this year’s Top 20 Sales Training and Enablement Companies List,” said Ken Taylor, president of Training Industry, Inc. “Through virtual offerings and a focus on selling virtually, these companies prepare their clients’ sales force with the tools to succeed in today’s remote work environment.”

About BTS Group AB

BTS is a global professional services firm that partners with clients to enable strategy execution. We provide the skills, tools, and knowledge so people understand how their daily work impacts business results. We are experts in behavior change, care deeply about delivering results, and inspire people do the best work of their lives. It’s strategy made personal.

BTS is a public company trading on the Nasdaq Stockholm under the symbol BTS B.

About Training Industry, Inc.

Training Industry presents news, articles, webinars and research reports focused on supporting the corporate training leader and offers complementary referrals to training professionals seeking to source products or services at


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