The Stable’s expertise and capabilities to help clients reinvent and accelerate their omnichannel commerce experience
NEW YORK–(BUSINESS WIRE)–Accenture (NYSE: ACN), has agreed to acquire The Stable — a commerce agency focused on helping consumer brands build and operate their own digital commerce channels as well as manage their brand and sales performance across key North American retailers. The agreement reinforces Accenture’s continued investments in commerce to help clients accelerate growth and sustain relevance. Terms of the transaction were not disclosed.
Recognized as one of Inc. Magazine’s fastest growing private companies in 2021, The Stable has a track record of growing consumer brands of all sizes, stages, and verticals through omnichannel retail and direct-to-consumer (DTC) commerce.
The Stable will enhance Accenture Song’s global commerce transformation expertise and its ability to rapidly build and operate data-driven digital commerce ecosystems that maximize sales performance and deliver innovative marketing and commerce experiences.
The global digital commerce market is expected to reach $27 trillion in size by 2027. The market’s significant growth coupled with changed customer values and the overall interaction between brands and customers has driven an increased demand for enterprise-wide commerce experience reinvention.
Glen Hartman, Accenture Song’s global lead for commerce services, said: “Today, every company is a commerce company. The B2B and B2C companies that fast-track their commerce transformation across the customers’ entire life journey will grow well into the future. By embedding The Stable’s set of talent and capabilities into Accenture Song’s, we will continue to help our clients meet customers where they are, on their terms and reimagine buying and selling experiences.»
Founded in 2015, The Stable provides a full suite of omnichannel commerce capabilities that drive revenue and efficiency for brands across consumer goods, retail, marketplaces and direct-to-consumer channels. Backed by data, fueled by insights, and brought to life through sales and operations, creative, digital, and patented technology, the company builds and executes strategies that acquires customers, creates immersive experiences, and scales brands.
The Stable’s team of more than 400 people will join Accenture and be a powerful addition to its commerce services, building upon Accenture’s world-class strategy, design, performance, technology and large-scale operations capabilities to better serve Accenture’s clients particularly across consumer goods & services segments, and expanding into high tech, life sciences — over the counter (OTC), media and retail industries for their commerce needs.
“We are so proud to be joining Accenture Song to execute on our shared vision of helping the world’s best brands drive commerce and experience across all platforms and channels,” says Chad Hetherington, founder and CEO of The Stable. “Joining forces with Accenture will enable us to radically expand our capabilities across the entire value chain and fuel massive growth and value to our clients and employees.”
The Stable is also the latest in a series of acquisitions that Accenture has made to scale commerce expertise and excellence, including Businet System and Tambourine both located in Japan, Openmind in Italy, Glamit in Argentina, and Experity in Brazil. The acquisition of The Stable is in line with Accenture’s Song strategy to deepen its broad, scalable set of capabilities across product innovation, commerce and marketing transformation, sales and service.
Completion of the acquisition is subject to customary closing conditions.
Except for the historical information and discussions contained herein, statements in this news release may constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as “may,” “will,” “should,” “likely,” “anticipates,” “expects,” “intends,” “plans,” “projects,” “believes,” “estimates,” “positioned,” “outlook” and similar expressions are used to identify these forward-looking statements. These statements involve a number of risks, uncertainties and other factors that could cause actual results to differ materially from those expressed or implied. These risks include, without limitation, risks that: Accenture and The Stable will not be able to close the transaction in the time period anticipated, or at all, which is dependent on the parties’ ability to satisfy certain closing conditions; the transaction might not achieve the anticipated benefits for Accenture; Accenture’s results of operations have been, and may in the future be, adversely affected by volatile, negative or uncertain economic and political conditions, including the invasion of Ukraine by Russia, the related sanctions and other measures that have been and continue to be imposed in response to this conflict, as well as the current inflationary environment, and the effects of these conditions on the company’s clients’ businesses and levels of business activity; Accenture faces legal, reputational and financial risks from any failure to protect client and/or company data from security incidents or cyberattacks; Accenture’s business depends on generating and maintaining ongoing, profitable client demand for the company’s services and solutions including through the adaptation and expansion of its services and solutions in response to ongoing changes in technology and offerings, and a significant reduction in such demand or an inability to respond to the evolving technological environment could materially affect the company’s results of operations; if Accenture is unable to match people and skills with client demand around the world and attract and retain professionals with strong leadership skills, the company’s business, the utilization rate of the company’s professionals and the company’s results of operations may be materially adversely affected; the COVID-19 pandemic has impacted Accenture’s business and operations, and the extent to which it will continue to do so and its impact on the company’s future financial results are uncertain; the markets in which Accenture operates are highly competitive, and Accenture might not be able to compete effectively; Accenture’s ability to attract and retain business and employees may depend on its reputation in the marketplace; if Accenture does not successfully manage and develop its relationships with key alliance partners or fails to anticipate and establish new alliances in new technologies, the company’s results of operations could be adversely affected; Accenture’s profitability could materially suffer if the company is unable to obtain favorable pricing for its services and solutions, if the company is unable to remain competitive, if its cost-management strategies are unsuccessful or if it experiences delivery inefficiencies or fail to satisfy certain agreed-upon targets or specific service levels; 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Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, commerce transformation content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence.
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